
Storytelling with Data
Turn numbers into clear, honest stories that help people understand what is happening and decide what to do, using the right message, the right chart and the right level of detail.
- Chapter 1FREEStart With the Question and the AudienceOverviewKnow Who Will Use Your AnalysisFind the One Message That MattersGive Every Number Context and a So WhatCheckpoint
- Chapter 2Choose the Right Chart for the MessageOverviewMatch the Chart to the ComparisonKnow When a Table or Number Is BetterAvoid Chart Choices That MisleadCheckpoint
- Chapter 3Design Clear, Uncluttered VisualsOverviewRemove Clutter That Competes With the MessageUse Colour and Emphasis DeliberatelyWrite Titles That State the PointCheckpoint
- Chapter 4Build a Narrative From Your AnalysisOverviewStructure the Story From Situation to RecommendationUse Examples and Comparisons That StickBe Honest About Uncertainty and LimitsCheckpoint
- Chapter 5Present Data to Decision-MakersOverviewLead With the AnswerHandle Challenges to Your NumbersFollow Up After the DecisionCheckpoint












