COMPANY PREPARATION GUIDEPreparing for a job at ITV
Bringing the country together through programmes like Coronation Street is the purpose at ITV, and candidates should understand its push into streaming and international production.
What ITV is known for
A major UK broadcaster whose purpose is creating content that brings the country together.
Coronation Street, widely known as the world's longest-running soap, which anchors its place in British popular culture.
ITV Studios, which makes programmes and licenses formats so that British storytelling reaches audiences around the world.
What tends to matter at ITV
The capabilities that shape most roles here, and how to get ready for each.
Audience-first storytelling
Programmes for a broad national audience only work when they reflect what viewers genuinely care about.
How to prepare: Pick an ITV programme and be ready to explain who it serves, why it resonates and how you would keep it fresh without losing its core audience.
Streaming product thinking
ITVX and its planned paid tier make viewer experience and the value of a subscription central to the business.
How to prepare: Think through how you would judge whether a feature earns its place, and which signals of viewer behaviour you would trust.
Formats that travel
Growing international format licensing means ideas must work for buyers and audiences in other cultures.
How to prepare: Prepare an example of adapting something for a different market, explaining what you kept and what you changed.
Collaboration across locations
Teams in London, Manchester, New York and Amsterdam must align creative, production and commercial priorities.
How to prepare: Bring examples of agreeing a shared plan with colleagues in other places, especially when their priorities differed from yours.
The MinTraq readiness lens for ITV
MinTraq measures readiness in four areas. Here is how each one applies at ITV.
Solid craft in your own discipline, whether production, data, marketing or sales, plus real familiarity with how television and streaming are made and monetised.
Expect judgement calls where creative ambition, audience expectations and commercial pressure compete, and where deadlines are fixed.
For lead roles, the emphasis tends to be on guiding creative and technical people towards a shared goal while keeping projects on schedule.
AI readiness is likely to matter in recommendations, audience analysis, content operations and advertising, so be ready to discuss sensible and responsible uses.
Same company, different preparation
Preparing for ITV is not one thing. What you need to show depends on the role you want.
Content and production
Preparation centres on storytelling judgement, managing productions and budgets, and understanding what makes a format or drama work for audiences.
Prepare for this role →Digital product and data
The emphasis is on viewer journeys in a streaming service, experimentation, and using audience data to decide what to build next.
Prepare for this role →Commercial and partnerships
You need to connect audience reach and content to what advertisers and licensing buyers want, and to build long-term relationships.
Prepare for this role →How MinTraq builds your ITV preparation
- 1Choose your target roleTell us the role you want at ITV, and your current experience.
- 2Take a calibrated assessmentFunctional knowledge, situational judgement, leadership where relevant, and AI readiness, weighted for ITV and that role.
- 3See your gap analysisA clear view of your strongest areas and the gaps that matter most, not a generic score.
- 4Close the gapsLearning pathways built from your own gaps, not a one-size-fits-all course list.
- 5Rehearse with MiraPractise interviews with Mira, our interview practice partner, prepared for ITV and your role.
ITV at a glance
Common questions about preparing for ITV
How should I prepare for a role at ITV?
Learn the main parts of the business: broadcast, ITVX and ITV Studios. Then connect your skills to the one your role supports, and bring examples showing audience awareness and teamwork across creative and commercial colleagues.
Do I need television experience to join ITV?
Not necessarily. Many digital, data and commercial roles value strong skills first, but showing genuine interest in programmes and how audiences watch them helps your case.
How can MinTraq help me prepare for ITV?
MinTraq builds a preparation journey around ITV and the role you want. It measures your readiness, shows the gaps that matter most for that role, recommends learning for those gaps and lets you rehearse interviews with Mira, MinTraq's interview practice partner.
Preparing for another media & entertainment company?
MinTraq is an independent career preparation platform and is not affiliated with, sponsored by, or endorsed by ITV.